![Inman The Real Estate Influencers of 2017](https://www.inman.com/wp-content/themes/inman3/dist/images/influencers2017/InfluencerLogo.png)
Direct and to the point, Joseph Rand is general counsel and managing partner for Better Homes and Gardens Real Estate – Rand Realty, the largest real estate brokerage in New York City’s northern suburbs with more than 800 agents. Its sustained growth is largely due to his training tactics, which he personally teaches using an easy-going sales technique he calls “client-oriented real estate.” A best practices crusader, Rand has an educational blog for agents and a personal blog for a window into his life and his move from the city to the suburbs.