Wow. That was quick.
Zillow makes one mention of getting into the neighborhood conversation game (see Teething Problems as Zillow Bears its Fangs) and the other players start fleeing…
Yourstreet, the neighborhood community site (see Real Estate Geeks Unite at YourStreet.com) just announced it has bailed out of the real estate space.
Are they running from Zillow or is it a sign that a sour market has dampened enthusiasm for real estate conversations?
An email from the founders this morning stated:
While we were happy with the initial version of the site, we thought we could do better – a lot better. Over the last few months we’ve learned that our users want to talk about all things local – not just real estate. We’ve also learned that keeping up with news about your neighborhood is really important.
So I’m excited to announce that we are overhauling YourStreet to focus on transforming the way you experience local news and information. While I can’t get into too many details yet, I can say that the new YourStreet will bring you closer to the news that really matters to you. YourStreet will be an entirely new way of exploring and learning about your street, your neighborhood and the world around you.
The site has been pulled down and is promising a relaunch in the Fall. But is this the first of the user-gen sites that’s heading for a Real Estate 2.0 Deadpool?
Reading between the lines it looks like they are refocusing around the Outside.In or Topix.com model; aggregating local news rather than trying to generate new content.
