Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.
While I think there are a lot of ways you can use this tool (see agentgenius.com), I think that for most marketers the geographic breakdowns will be one of the most interesting – mainly because it can help identify brand awareness in any particular location.
Let’s look at the national brand awareness of the big search portals:
Strong Nationwide (Near universal brand awareness)
Regionally Strong (Strong in specific regions; east, west, south, north)
Confined Awareness (Searches confined to single States)
Poor roost.com did not have enough search volume to show any results.
(h/t Sellsius blog)
