Century 21 released the results of a recent market research study today (see Inman News) that shows that they are “the best-known name in the business”.
Full results below:
“Please tell me which real estate agencies you have ever seen or heard of?”
- CENTURY 21: 97%
- RE/MAX: 93%
- Coldwell Banker: 89%
- Prudential: 75%
- ERA: 51%
- GMAC: 38%
- Keller Williams: 33%
- Weichert : 18%
- Realty Executives: 14%
The results came from the 2008 Ad Tracking Study, conducted between March and August, 2008 by Millward Brown, a market research organization. The survey was based on 875 online interviews.
Certainly, C21 has been one of the more aggressive marketers despite a down market. Their ‘Path Home’ ad has been all over the airwaves this year, so it’s not surprising to see them at the top of this list.
[youtube]http://www.youtube.com/watch?v=8Xzra0Sidp4[/youtube]
