JnniferAllanHagedorn
This post by Jennifer Allan-Hagedorn was originally published on ActiveRain. Jennifer is a real estate educator/trainer and the author of “Sell with Soul.” View her website here

Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate?!

Here’s a typical letter:

Dear Friend,

I’m pleased to announce … blah, blah, blah … my company is great … blah, blah, blah … I promise to provide the highest level of service … blah, blah, blah … please send me referrals.

Love, Me

Nice, but so what?

First, if you are new in the business, I strongly urge you not to announce this fact to the world. Sending out an announcement that you JUST got your real estate license and are looking for business won’t give anyone much motivation to call you. OK, well, maybe your mother and your Aunt Lou, but no one else.

Or, send out the dorky announcement. It’s OK if you do that, it’s just not special and it makes it kind of obvious that you’re fresh off the turnip truck, so to speak.

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