When I was little I so wanted to be a superhero. I couldn’t wait to get home from school to watch cartoons. I marveled at the mild-mannered Clark Kent’s quick change from reporter to Man of Steel and the amazing Wonder Woman with her ability to miraculously foil the bad guys without ever breaking a sweat. I haven’t forgotten my dream, although truthfully I never imagined it would require superhuman feats to be successful in life. Juggling friends, family, health and career just to enter the game.

What’s become more and more apparent in the world of online marketing is that the game has changed and we all need to become superheroes if we want to be heard above the noise. Now that everyone is a publisher, it’s not enough to create content and send out a few tweets: Your Spidey sense has to kick in, allowing you to really listen to your audience, create compelling content, and share it with an audience that you’ve taken the time to nurture.

While we may not be able to leap tall buildings in a single bound, we still have the potential to do great things. Here’s a good place to start. Let me know what superpowers you think are required to be a great marketer and I’ll add them to the list.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×