Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.
The move comes as Boise and other parts of Idaho have transformed into hot spots in the wake of the pandemic for individuals seeking an escape to more affordable, spacious metro areas with access to the outdoors
J.B. Andreassi and Bianca D'Alessio are no strangers to hard work, but they said balancing everything while filming a TV series during the busiest season of the year was still a challenge
A legal saga that began more than 6 years ago may have finally ended after a judge in Seattle concluded that Zillow must pay photography company VHT Studios for copyright infringement
It’s not the only publicly traded real estate brand to face headwinds in the market in January, but it is leading the pack
Buyers need professional agents to walk them through the ever-changing buying process. If you implement these strategies, you won't run short of opportunities to connect with and convert buyer leads
Million Dollar Listing, a crime family and Move Inc. CEO David Doctorow made headlines this week. Test your knowledge of the biggest stories to see if you're up to date on the industry
Opinion
The intent behind Doorsey is to make the deal more transparent, to put it all up on the table so the entire open market can see what they're competing for
For many real estate agents, honing your craft and finding a specialization are key to standing out from millions of other Realtors in the country
Opinion
This week: Bryon Lazine and Nicole White discuss United Van Lines' Movers study, Fannie Mae's predictions and The WSJ's wallpaper recommendations
Mortgage lenders can instantly pull income and employment information tailored to meet specific needs within the loan origination process
Andreessen Horowitz partner Angela Strange to join San Francisco-based startup's board of directors
The Colorado company may be the only residential real estate brokerage to go through the process of becoming employee-owned. Here's how it works
The real estate tech company has invested more than $1 million in the last year in an effort to better translate users' needs into retention goals and future product enhancements
Sales of homes on the lowest end of the price spectrum increased 11.3 percent year over year in the fourth quarter, according to Redfin