Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Then share your progress
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Thoughtful presentations require techniques as unique as the property. Put these to work on your next listing.
Industry groups continue to object to new Fannie and Freddie fee aimed at some riskier borrowers as a burden on lenders and middle-class consumers
Lenders lost $2,812 per loan as business dropped off faster than they could trim expenses and production costs hit a record-high $12,450 per loan, Mortgage Bankers Association survey finds
The sudden change in the global banking landscape has left luxury real estate clients hanging out 'in the parking lot,' Kofi Nartey said, as they wait to see where the remaining chips will fall
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
Zillow — which held $3.4B in cash and investments at the end of 2022 — is well prepared to weather any storm, including the banking fallout, Barton said in a new interview on Thursday
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for March 10-16, 2023
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Test your real estate marketing knowledge and see if you're an expert or still a newbie
Executives with the Canadian real estate tech company said its US expansion plan and ambitious goals to grow its appraisal and title insurance market share are still in place
Opinion
The company aims to be a deeply integrated software partner leading with an in-browser open offer solution that allows buyers to bid on homes and agents to manage the process