Goomzee Corp. says it’s the first mobile technology solutions provider to bundle two-way text message marketing, QR code marketing with lead capture, and branded mobile IDX into one mobile product suite.
The Missoula, Mont.-based company’s product suite, Realty Connect, integrates with multiple listing service’s (MLS) Internet data exchange (IDX) systems. Mobile marketing campaigns and mobile property pages are automatically generated and linked to the agent’s listings, eliminating double entry, the company said.
Yard signs, fliers, websites and print advertisements invite potential buyers to send a text message with a unique property ID code, or scan a QR code. Realty Connect delivers listing information, pricing and photos to prospects via text message or mobile property page, and sends agents lead alerts either via e-mail or text message. Agents can follow up directly from their phone, or log into their administration website and monitor lead activity or interact with contacts.
Goomzee says that in the past, one problem for real estate agents attempting to adopt technologies like QR codes (short for quick response code) was that they redirected consumers to a Web link, but did not offer lead capture. Goomzee says it has designed a unique method of device and user identification that verifies leads and generates lead alerts when QR Codes are scanned without requiring an app download to track leads.
Goomzee said it’s also figured out how to reuse QR codes and avoid costly rebranding of signs and promotional material for each new property listing.
"We were so thrilled with the innovations that we filed additional patents so we can offer our customers an exclusive, best-of-breed mobile marketing platform that is truly second to none," Goomzee founder and CEO Mike Sparr said in a statement.
Goomzee said it redesigned its corporate website in support of its new product offerings and relaunched the site Monday.
Point2 expands syndication network
Listing syndicator Point2 Technology Inc. announced that nine additional Realtor associations and multiple listings services in eight states representing 6,400 real estate brokers and 36,500 listings now have the ability to transmit listings to Point2’s partner network of nearly 50 websites.
Point2 — which was acquired in September by real estate investment and property management software company Yardi Systems — says it’s now providing syndication for more than 170 MLSs and associations across the U.S. and Canada.
Point2 syndicates listings to about 50 consumer real estate search sites and search engines, including Zillow.com, Yahoo Real Estate, Trulia, Google Maps, HomeGain, Property Shark and Real Town. The company also sells marketing and lead-conversion software to agents and brokers.
Last month, Point2 announced implementation of a syndication agreement with the Washington County Board of Realtors involving 150 brokers and 4,500 listings.
Point2 also entered into a marketing agreement with California Regional MLS Inc. in December involving 23 Realtor associations that is expected to launch this quarter.
The nine latest Realtor associations to syndicate listings through Point2 are:
- Northwest Montana Association Of Realtors MLS (Montana)
- Black Hills Association of Realtors and Black Hills MLS (South Dakota)
- Northeast Washington Association of Realtors (Washington)
- Realtors Association of Franklin & Gulf Counties (Florida)
- St. Joseph Regional Association Of Realtors (Missouri)
- Great Smoky Mountains Association Of Realtors (Tennessee)
- Northern Nevada Regional MLS (Nevada)
- East Polk County Association Of Realtors (Florida)
- Pike/Wayne Association Of Realtors (Pennsylvania)
Four associations, MLSs sign up for Instanet digital signature platform
Instanet Solutions says it will provide its Authentisign digital signature platform to four Realtor associations and multiple listing services with more than 50,000 Realtors.
Instanet is is providing a single, integrated system that its says will provides seamless access to Authentisign directly from the software members are already using.
The Realtor associations and MLSs partnering with Instanet are the Central Virginia Regional MLS (CVRMLS), Georgia MLS (GAMLS), Realtor Association of Ft. Lauderdale (RAGFL), and the San Francisco Association of Realtors (SFAR).
The company now claims 390,000 licensed, paid, user accounts of its real estate focused products: InstanetForms, TransactionDesk, DocBox, DocBox2Go, InstanetFax and Authentisign.
Christie’s rebrands referral network
Luxury referral network Christie’s Great Estates has rebranded as Christie’s International Real Estate.
The network of luxury residential property specialists has a global clientele, and "The name change will instill in these consumers a more immediate grasp of the company’s mandate and clarify that Christie’s and its real estate arm are one and the same," the company said.
The referral network is "positioned to follow the footprint of its parent company (art auctioneer Christie’s), into the growing markets of the Middle East, Russia and China, as well as established economies across the world, most notably North and South America and Europe."
The rebrand will be spearheaded by Lisa King, chief operating officer of Christie’s and chairman of Christie’s International Real Estate, and Neil Palmer, chief executive officer and architect of the real estate business’s global strategy.
The network’s website, Christiesrealestate.com, has "been completely made-over," the company said, and imbued with a "sleek new look enhanced by improved functionality."
Notable members of the Christie’s International Real Estate Network include Michael Saunders & Co., a Southwest Florida brokerage with more than 500 sales associates. Michael Saunders ended a 25-year affiliation with the Sotheby’s real estate brand when Realogy Corp. predecessor Cendant licensed the Sotheby’s name in 2004 and converted the referral network to a franchise model.
