In 2013, Century 21 Real Estate LLC Chief Marketing Officer Bev Thorne kept her foot on the marketing gas, leading Realogy Holding Corp.’s largest franchise brand to a TV ad in the Super Bowl, a sponsorship with the USA bobsled team and a driver on the IndyCar racing circuit, and continued recognition for its ongoing Facebook-focused marketing campaign. Thorne started at Century 21 in December 2006 as the franchisor’s senior vice president of marketing and became the company’s chief marketing officer in January 2007. She has spearheaded Century 21’s “Smarter, Bolder, Faster” marketing campaign and other marketing initiatives designed to better engage first-time homebuyers ages 25 to 44. Thorne earned her MBA from the Wharton School at the University of Pennsylvania, and has worked in consumer marketing, strategic branding and event marketing management.
In 2013, Century 21 Real Estate LLC Chief Marketing Officer Bev Thorne kept her foot on the marketing gas, leading Realogy Holding Corp.’s largest franchise brand to a TV ad in the Super Bowl, a sponsorship with the USA bobsled team and a driver on the IndyCar racing circuit, and continued recognition for its ongoing Facebook-focused marketing campaign. Thorne started at Century 21 in December 2006 as the franchisor’s senior vice president of marketing and became the company’s chief marketing officer in January 2007. She has spearheaded Century 21’s “Smarter, Bolder, Faster” marketing campaign and other marketing initiatives designed to better engage first-time homebuyers ages 25 to 44. Thorne earned her MBA from the Wharton School at the University of Pennsylvania, and has worked in consumer marketing, strategic branding and event marketing management.