Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
Whether looking for advice as a new agent, as an investor or as a seasoned agent, these new releases by established industry names can help push your business to the next level
Is the path to prosperity in real estate paved by fierce competition or collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
To achieve extraordinary results, The Agency's Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan
Here's what you shared with us regarding what new real estate agents are confused about, asking about and trying to figure out now
Trainer Bernice Ross talks to popular TikTok credit expert Alisa Glutz to find out how you and your clients can optimize the potential of a credit profile for lower interest rates and better scores
The assumptions you make about what works, and what doesn't, may be flawed, Jimmy Burgess writes. Find out what seemingly contradictory truths lie at the heart of business-building
Over half of Americans admit to browsing Zillow for fun. Luke Babich offers tips on finding serious buyers in the midst of this extra searching
Here's how you break the ice when you want to start talking about real estate and the service you provide for clients
If you currently have buyers but cannot land an escrow, writes team leader Carl Medford, consider stepping up your game to provide the highest level of service possible
LGBTQ+ Real Estate Alliance Past-President Erin Morrison shares a new initiative to help Realtors come together and speak out against bias, discrimination and hate from a vocal minority
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email
Real estate pros and financial advisers can help clients make informed decisions, writes Michael Conticelli, whether buying a home or building a real estate portfolio
Kenya Burrell Van Wormer and Katherine Winston are using their new initiative to support 'underrepresented, underestimated and underutilized' entrepreneurs
Jimmy Burgess shares 10 specific prompts designed for real estate agents that will help you generate leads, grow your business and serve your clients at the highest level possible
