Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
Whether looking for advice as a new agent, as an investor or as a seasoned agent, these new releases by established industry names can help push your business to the next level
Is the path to prosperity in real estate paved by fierce competition or collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
To achieve extraordinary results, The Agency's Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan
Here's what you shared with us regarding what new real estate agents are confused about, asking about and trying to figure out now
Trainer Bernice Ross talks to popular TikTok credit expert Alisa Glutz to find out how you and your clients can optimize the potential of a credit profile for lower interest rates and better scores
The assumptions you make about what works, and what doesn't, may be flawed, Jimmy Burgess writes. Find out what seemingly contradictory truths lie at the heart of business-building
Over half of Americans admit to browsing Zillow for fun. Luke Babich offers tips on finding serious buyers in the midst of this extra searching
Here's how you break the ice when you want to start talking about real estate and the service you provide for clients
Jimmy Burgess shares 10 specific prompts designed for real estate agents that will help you generate leads, grow your business and serve your clients at the highest level possible
By consciously putting mindful practices in place, broker Pam Blair writes, we can set ourselves up for a positive, more productive negotiation experience for everyone involved
Know what seniors want? Think again. The housing needs and wants of baby boomers will challenge all previous expectations of retirement living, senior housing expert Rachael Hite writes
Real estate agents play a vital role in creating a fair and inclusive housing market, writes Julia Lashay Israel, helping to eliminate discrimination and promote equal opportunity for all
Whether you're looking to appeal to buyers or sellers, Jimmy Burgess offers a range of paid, low-cost and no-cost lead generation activities that are working now