11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
Netflix series attempts to answer age-old question: Marriage or mortgage?
Tennessee agent Nichole Holmes and wedding planner Sarah Miller compete for clients picking between a marriage and a mortgage in the new show
Share of mortgages in forbearance dropped 3 points at end of February
The overall decline of mortgage loans in forbearance was led by Ginnie Mae loans, which dropped by 7 basis points from the previous week to 7.28% of loans in forbearance
10 credit mistakes that could cost buyers their dream home
Here's how you can help keep your clients on track to prevent them from blowing up their chances of owning a home
by Carl Medford Mar 8
Divvy Homes: What it is and how lease-to-own can work for agents
The company has blended altruism with an innovative twist on an old strategy — rent to own. Operating in 19 markets with more on the way, it opened its first branded brokerage in Cleveland
by Craig C. Rowe Mar 8
12 digital mortgage terms every agent should know
Mortgages are going from handshakes to webcams. Here are 12 terms that are defining industry change
by Craig C. Rowe Mar 6
What happens when 'meme traders' go after mortgage stocks?
Rocket Companies and LoanDepot briefly followed the trajectory of GameStop this month, seeing share prices spike simply because jokey online traders targeted their shares
by Jim Dalrymple II Mar 5
Realogy brings RealSure to Atlanta
The iBuyer platform is now live in a total of 12 US markets
Refinance loans spur 14-year high in lending activity
The dollar amount of loans distributed during the fourth quarter of 2020 was also the highest quarterly amount distributed since at least 2000
One week after LA launch, Knock blankets Southern California
A rapid expansion from Los Angeles into San Diego, Santa Barbara and markets inland puts Knock well ahead of its '21 in 21' available markets goal
by Craig C. Rowe Mar 4
Rocket Companies stock soars, plummets amid Reddit-driven volatility
The online mortgage company this week has had both its best day ever on the stock market, as well as its worst day
by Jim Dalrymple II Mar 3
Study: Women pay higher mortgage rates than men in all but one state
Only 1 state in the US was found to offer lower interest rates to women than men, on average, for a 30-year, fixed-rate mortgage, according to mortgage tech company Own Up
Pulse: The alternative mortgage services clients are opting for
In today's market, what alternative financing models are clients drawn to? That's the question we posed last week, kickstarting a new theme of the month. Here's what our readers had to say
by Inman Mar 2
New camera promises 3D home scans in 15 minutes
Planitar's new Planix camera builds on the company's promise to enable fast and efficient 3D home scans
by Jim Dalrymple II Mar 1
The digital transaction is great — but mortgage tech still needs work
It's easier than ever to complete a transaction without ever meeting in-person, but the mortgage lending process is one pain point in which multiple agents have aired grievances
Knock: How agents can lean into alternative lending in uncertainty
Alternative lending model Knock is growing quickly by offering homesellers Home Swap, a product that lets them buy before they sell. Here's what you should know about its unique model
by Craig C. Rowe Mar 1