Focus on doing what you do well, and find people and systems that will support you and augment your skills
Some agents are making thousands on ad revenue from YouTube, and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform's technology
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
As Opendoor's Chief Customer Officer, Megan Meyer Toolson is putting the company's customer at the forefront of everything and sharing the iBuyer's story with agents and brokers
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
Here's the top advice from past Inman Connect experts on becoming the local expert through caring, community marketing and crafting creative content
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It's not too late — we're encouraging you to continue the conversation in our comments section
The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices