Is it worth it? The cost risks of 10 traditional marketing tactics
Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
14 FREE tools to elevate your graphics game
Enhance your social media feeds without spending a dime. Check out these 14 free and user-friendly tools for designing stunning graphics
by Jessi Healey Mar 1
Here's where you're cutting back your marketing spend: Pulse
Last week, we asked you to tell us where you're trimming the fat in your budget. Here's what you had to say
by Inman Mar 1
The no-nonsense guide to bootstrapping your business
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
by Christy Murdock Mar 1
Helping new buyers get 'invested' in real estate
Opinion
When working with buyers, take that conversation one step further and share what you know about the different investment opportunities in real estate
by Brittny McKay Feb 28
23 real estate marketing statistics you need now
From the places that will be most in demand to the platforms you need to focus on, these statistics will help you optimize your marketing strategy
by Christy Murdock Dec 27
23 social media stats to level up your marketing now
Social media is still a tremendous tool for real estate professionals to grow their businesses. Take advantage of its affordability and ubiquity this year
by Jessi Healey Dec 27
These marketing terms are officially cliched. Here's what to write instead
Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead
by Laura Stace Oct 24
Let’s Tok about it: Creating fun, engaging content for your real estate business
Opinion
Embracing this app is embracing a living, breathing platform, where the full spectrum of personalities, opinions and characters are what gives air to its lungs
by Katelyn Castellano Oct 17
content creation, content, ideas
To take the hard work out of idea generation and let you focus on content creation, we've pulled together this massive list of content ideas from pros in the field
by Dani Vanderboegh Oct 4
Your client's home is quirky. How you market the listing is crucial
Real estate agents who have listed unusual, eccentric or just plain bizarre homes shared their tips with Inman for marketing properties with nontraditional features — and sensitive sellers
by Ben Verde Sep 30
6 steps for making your real estate brand pop in a crowded market
Being friendly and approachable in your branding — and in person — is an essential element for making a positive first impression on prospective clients
by Luke Babich Sep 30
4 pillars of creating a strong, relevant brand identity
How do you stand out in a crowd? Focusing on these 4 pillars will help your brokerage create a consistent and memorable brand
by Rainy Hake Austin Sep 29
Finish the year on top with these 5 lead-gen strategies
The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these 5 pipeline-building strategies
by Tom Toole Sep 29
We gave you 500 (pretend) dollars to invest in your marketing plan. Here's where you spent it
We wanted to know what you'd do if you had $500 to invest in marketing right now. Here were your best ideas
by Inman Sep 28
3 key steps to converting business on Instagram
The beauty of Instagram is that it is free advertising for your business. Scale the number of conversations you are having while creating relationships