Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
Elevate your social media feeds without spending a single penny. Explore these 14 free and easy-to-use tools for creating captivating graphics
Last week, we asked you to tell us where you're trimming the fat in your budget. Here's what you had to say
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
Opinion
When working with buyers, take that conversation one step further and share what you know about the different investment opportunities in real estate
From the places that will be most in demand to the platforms you need to focus on, these statistics will help you optimize your marketing strategy
Social media is still a tremendous tool for real estate professionals to grow their businesses. Take advantage of its affordability and ubiquity this year
Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead
Opinion
Embracing this app is embracing a living, breathing platform, where the full spectrum of personalities, opinions and characters are what gives air to its lungs
To take the hard work out of idea generation and let you focus on content creation, we've pulled together this massive list of content ideas from pros in the field
Real estate agents who have listed unusual, eccentric or just plain bizarre homes shared their tips with Inman for marketing properties with nontraditional features — and sensitive sellers
Being friendly and approachable in your branding — and in person — is an essential element for making a positive first impression on prospective clients
How do you stand out in a crowd? Focusing on these 4 pillars will help your brokerage create a consistent and memorable brand
The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these 5 pipeline-building strategies
We wanted to know what you'd do if you had $500 to invest in marketing right now. Here were your best ideas
The beauty of Instagram is that it is free advertising for your business. Scale the number of conversations you are having while creating relationships