Pulse: What's the best real estate marketing campaign you've ever seen?
What's that one marketing campaign that really stood out to you (and still does, even years later)? This week, we're inviting our readers to share their favorite marketing efforts — whether it's their own or someone else's
by Inman Sep 8
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
by Jay Thompson Sep 8
Pulse: Readers share their top marketing strategies for fall
Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season
by Inman Sep 7
Are in-person tours dead? Not so fast
Opinion
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here's why
by Michael Zaransky Sep 7
Realtor.com for marketing: What it is and how it can work for agents
Realtor.com keeps innovating and developing as a more relevant and tech-friendly platform. Here's what real estate agents need to know to stay ahead of the curve
by Inman Sep 7
Ever struggle for words? Here’s how to nail client conversations
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
by Bernice Ross Sep 6
How to crush it on Instagram and Facebook in 2022
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
by Katie Lance Sep 4
Hit replay! 3 social media marketing videos from Inman Connect events
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
by Inman Sep 2
Need leads? 10 tried-and-true strategies that won't fail
Prospecting can be an intimidating task for a lot of agents. However, there's really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started
by Danny Brown Sep 2
3 tips to become a local real estate market expert
Become the unofficial mayor of your neighborhood and assert your market dominance with in-depth local knowledge and all-in commitment
by Mark Choey Sep 2
Sellers putting faith in their Zestimate? 4 steps for getting real on price
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
by Carl Medford Sep 2
Your branding is costing you money: Here's how to fix it
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
by Bernice Ross Sep 1
Ryan Serhant on building a personal brand: 'No one is just an agent'
The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads
Take your marketing and branding to the next level this September
Inman will bring you innovative marketing tactics, branding expertise and smart strategies to get the most for your money all month long
by Inman Sep 1
99 blog ideas for buyers 
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
by Jay Thompson Sep 1
21 creative video concepts to reach more buyers and sellers
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
by Jimmy Burgess Aug 20