Show team spirit by adding sports sponsorship to your marketing plan
Sponsoring a local sports team is about more than name recognition and mindshare, CEO Steve Kloetsch writes. It can provide tangible benefits via lead gen, recruitment and retention
by Steve Kloetsch Nov 14
12 objection-handling analogies real estate agents need in 2025
Metaphors and analogies help you communicate with clarity, confidence and compassion, coach Darryl Davis writes, turning conversations into connections and objections into opportunities
by Darryl Davis Nov 14
SERHANT. expands to Atlanta with 9-person Atlas Group
The relatively new team made up of seasoned professionals has already made a big splash in Atlanta, ranking as the No. 5 medium team by sales volume, according to RealTrends
by Lillian Dickerson Nov 13
An agent’s guide to kitchens and baths throughout the decades
Inman contributor Gerard Splendore explores how kitchens and bathrooms have evolved through the decades, reflecting key historical shifts and design trends
by Gerard Splendore Nov 13
Here are your biggest business challenges in the new normal
From changes to industry rules and regulations to economic hurdles and more, these are the biggest challenges you're facing right now and your plans for tackling them
by Inman Nov 13
Bend Sotheby’s group takes $100M team and launches new brokerage
Sam DeLay and Cole Billings led the No. 2 team in Bend for volume among medium teams and No. 1 for sides with 112 last year. They're launching their brokerage on the Side platform
by Taylor Anderson Nov 12
7 new agent etiquette tips for sitting another agent's open house
Sitting an open house for a listing agent is a 'golden opportunity' to generate leads and practice your home-showing skills with potential buyers, Realtor Jonathan Pressman writes
by Jonathan Pressman Nov 12
The compliance violations that risk drawing an 'enforcement trifecta'
Opinion
Secret profits, deceitful acts or undisclosed compensation by Realtors could lead to action from multiple enforcement bodies, including NAR, MLSs and state regulators, Summer Goralik writes
by Summer Goralik Nov 12
What The Opportunity Report says about organized real estate
Carl Medford analyzes the new Opportunity Report to see what it means for organized real estate, state regulatory agencies and key stakeholders in the second part of his series
by Carl Medford Nov 12
Real talk: We need to make housing more accessible for older adults
Planning for the future and promoting accessible, inclusive infrastructure keeps senior adults connected to their communities, Rachael Hite writes
by Rachael Hite Nov 11
It's wild out there. Time to rest, renew, reset: The Download
With professional, political and personal struggles on all sides, let's take a break with some feel-good, self-care, positive-thinking resources
by Christy Murdock Nov 9
How to successfully sell real estate to any generation
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
by Bernice Ross Nov 9
8 essentials to give your brand the ultimate curb appeal
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Embrace educational events to increase client engagement
Tune in to Inman Access, and learn how educating clients through special events can strengthen relationships and keep your lead-gen pipeline full
by Inman Nov 8
Wendy Davis joins Coldwell Banker Realty as branch manager
Davis and her team, the Wendy Davis Group, join the firm from eXp Realty. Davis will manage operations at Coldwell Banker's Sherman Oaks and Studio City offices, Inman has learned
How to build a listing machine for your business in 2025
Focusing on listings is the best way to flourish in the new year. Jimmy Burgess offers strategies to make it achievable
by Jimmy Burgess Nov 8