LISTEN: Real estate leaders pen song to help LA wildfire families 
Marc Davison, John Heithaus and David Charron — leaders in LA and elsewhere in real estate — wrote and produced 'Santa Ana Fury' in a bid to solicit donations for the Realtors Relief Foundation
by Brad Inman Jan 16
5 cringey social media turnoffs to avoid in real estate
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
by Rachael Hite Jan 16
How to be more intentional, aligned in your relationship-building
In the fast-paced, competitive world of real estate entrepreneurship, coach Melanie Klein writes, the relationships you nurture are just as critical as the systems you implement
by Melanie Klein Jan 16
7 powerful ChatGPT prompts that make doing business a no-brainer
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
by Jimmy Burgess Jan 16
Here's the biggest challenge your business faces in 2025: Pulse
This year, you anticipate some real estate struggles from market forces, competition and the lock-in effect of high interest rates
by Inman Jan 15
What not to post: 9 common social media pitfalls to avoid
Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads
by Jessi Healey Jan 15
Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid
In this market, many buyers are choosing the most affordable homes with the fewest flaws, broker Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done
by Jonathan Pressman Jan 14
How real estate turns commission trauma into strategic wisdom
Creating a framework for innovation will separate the next generation of leaders from those who stay trapped in reactive cycles, marketing strategist Molly McKinley writes
by Molly McKinley Jan 14
To sell or not to sell? Homeowners reprioritize reasons for waiting
What are the root causes of the ongoing listing lock-in effect? Team leader Carl Medford looks at seller attitudes and how to tap into the percentage of homeowners who are willing to move
by Carl Medford Jan 14
The time to prepare for a potential disaster is NOW
No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes
by Bernice Ross Jan 13
10 FREE tools every real estate agent should check out for 2025
This year isn’t about working harder — it’s about working smarter, coach Darryl Davis writes. It’s about learning new skills and fine-tuning your solutions
by Darryl Davis Jan 13
Track the week's C-Suite shuffles: The Download
Some of the real estate industry's biggest names made major moves over the past few days. Here's who's in and who's out
by Christy Murdock Jan 11
Let the real estate show go on with lessons from 'Gypsy'
Whether you’re navigating a challenging market or reaching for your next big goal, coach Darryl Davis writes, the lessons of 'Gypsy' can guide you toward a standing ovation in your career
by Darryl Davis Jan 11
Departures, arrivals and tiny homes: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jan 10
Douglas Elliman brings on Bassick Advisors Group in Massachusetts
The luxury firm previously known as Bassick Advisors Private Brokerage has shed its indie status to join Elliman as a team. It will operate out of the firm's Boston and Wellesley offices
Huddle Up: Mission Realty Advisors’ team success blueprint
Coach Melanie Klein shares how Eric Johnson and Melissa Raynor have built a team that is more than just successful — it’s exceptional
by Melanie Klein Jan 9