How commission changes could lead to transactional transparency
This journey is not without its challenges, broker Bob Mathew writes, but the rewards — enhanced transparency, consumer trust and a more competitive marketplace — are worth the effort
by Bob Mathew May 18
Empower homefront heroes with source of income freedom, fairness
This Memorial Day, Dr. Lee Davenport writes, in addition to words of gratitude and affirmation, help veterans access affordable housing choices that accept their hard-earned benefits
by Lee Davenport May 18
What are you supposed to tell your clients now? The Download
In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now?
by Christy Murdock May 17
Tools, questions, rates: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 17
What should I tell clients? Question leads to free-for-all at NAR midyear
May 6 remarks from Anthony Lamacchia spurred at least 1 NAR midyear attendee to leave the MLS Forum in protest, others to hurl steering accusations, and NAR's senior counsel to intervene
by Andrea V. Brambila May 16
How to engage brokerage clients through SEO and content creation
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes
by David Marden May 16
Marketing listings through qualified buyer financing options
For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever's Luke Babich shares programs and options to know about
by Luke Babich May 16
Teams Spotlight: Jonathan Spears, Spears Group at Compass
Find out how this top luxury team leader and his marketing-forward Spears Group have transformed their corner of the Florida market
by Christy Murdock May 16
Meet ChatGPT-4o: The updated AI business partner you need
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
by Bernice Ross May 16
Here's how you're preparing for upcoming industry changes: Pulse
Last week, we asked what steps you're taking to get ready for settlement approvals and impending rule changes
by Inman May 15
public speaking, marketing, audience, stage
Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas
by Rainy Hake Austin May 15
camera, livestream, video, video camera
Opinion
On the heels of the National Association of Realtors’ midyear meeting, broker-owner Teresa Boardman wonders why NAR doesn’t livestream (and engage) more members
by Teresa Boardman May 15
A blueprint for building a growth-oriented real estate team
It is crucial to put together the right team to keep growth going strong in today's real estate world. Here's how The Agency's Tara Scholl-Gettles did it
10 answers to the questions confused sellers are asking now
Opinion
The changing real estate landscape and media misinformation are creating confusion for homesellers. Mega-team leader Carl Medford lays out the facts so you can educate clients
by Carl Medford May 14
Getting loud about my heritage has shaped my life and career
Celebrate AAPI month with Atlanta team leader Amy Tep by taking the time to understand the many different types of people who are part of the AAPI community
by Amy Tep May 13
Your essential marketing toolkit for a post-NAR settlement landscape
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the relationship through clear communication and exceptional results
by Marci James May 13