It's frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes, while real estate professionals work every day to debunk myths around Black homeownership
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
We're taking this opportunity to bring you some of the lesser-known stories you may have missed last week while you were reading about Keller Williams and NAR
If you want to optimize agent performance and grow your business, Mauricio Umansky writes, lean in to fostering their talent, innovation and satisfaction
With its bespoke approach to every staging challenge, Bella Staging is evolving the category
The median age for Realtors is 60, with more people living to 100. Senior housing expert Rachael Hite says it's time to leverage age and experience to build a lasting legacy
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
Find out why this North Carolina broker says that real estate is as much a hospitality business as a sales and marketing one
Is the path to prosperity in real estate paved by fierce competition or collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
To achieve extraordinary results, The Agency's Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan
Troy Palmquist profiles luxury team leader Ed Kaminsky, a member of the council of eXp Luxury and founder of SportStar Relocation
Here's what you shared with us regarding what new real estate agents are confused about, asking about and trying to figure out now
Opinion
Associations are a valuable resource, but they're not the be-all and end-all of real estate, especially when it comes to legality and licensing, coach and author Darryl Davis writes
Jay Papasan, author of 'The ONE Thing,' writes that if you want to learn something, teach it to anyone, even if it's just an orangutan