Opinion
Those of you out there still clinging to something around a 6 or 7 will want to pay special attention, because Apple's 13th iPhone iteration will make buyers even more apt to pose, snap and record — faster
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
Opinion
The messy set of industry practices at the crux of this fight are long overdue for major reform — now is the time to make it happen
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
Opinion
If you cut corners, fudge numbers or break the rules, expect to be busted. It will kill the deal or deflate your valuation. Don’t put your biz up for sale if there's rot in the basement
Opinion
This week, Bryon Lazine and Nicole White discuss flipping in a low-inventory market, renters and home affordability, and agents on TikTok
Opinion
The recruiting management solution will help brokerages maximize their recruiting effort ROI and find more agents who are likely to succeed
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
Opinion
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?
Opinion
The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
Opinion
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
Opinion
NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here's why it's really up to real estate brokerages to raise their standards
