Opinion
Just as you would research potential properties before purchase, take ample time to weigh the pros and cons of taking on a real estate investing partner
Opinion
Brokers and team leaders know they need to adjust the sails of their marketing strategy for the remainder of the year and beyond. Review these essential points and head into your next marketing meeting prepared and with a fresh plan
Opinion
Let's face it: It's so easy to get caught up in the here and how. Being on top of current client needs is necessary, but it shouldn't come at the expense of a long-term plan to keep your pipeline active
Opinion
A challenging market is exactly where real estate agents provide the most value. Here's how to become stronger as the market gets harder
Opinion
If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers
Opinion
Being able to crunch the numbers and speak about trends allows you to better interpret market movements for leads and clients in your area
Opinion
Like the rise and fall of Peloton, which announced 500 layoffs Thursday, America's geographic reshuffling has ended with high interest rates further squelching demand, Brad Inman writes
Opinion
This week, the impact of Hurricane Ian on Florida housing, property description mistakes and how Fed policies will affect the housing market this winter
Opinion
Billions of dollars have been invested to disrupt the mortgage process — which is the path to profitability for many real estate tech companies
Opinion
This week, Zillow’s launch of ShowingTime+, amphibious houses, Hurricane Ian and whether high schools start too early
Opinion
This is messaging software that goes beyond the fundamental metrics of open rates and click-throughs to determine what resonates with recipients and how that content leads to stronger relationships
Opinion
If you've gotten too comfortable in these 5 areas, it might be a warning sign that your business is in decline
Opinion
When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse
Opinion
Understanding your clients' pain points and finding ways to help will make you and your team essential parts of the homebuying equation
Opinion
There seems to be a great deal of confusion between our current market conditions and those of the 2008-era housing crisis
Opinion
Seasoned property professionals know that this up-and-down flow is normal and expected, and they also know how to prepare
