It’s not business. It’s personal
For multistate CEO and new Inman contributor Troy Reierson, doing business is about more than numbers. It's about a service-oriented approach that changes lives
by Troy Reierson May 21
Guidance or steering? Red flags of giving professional advice
Opinion
Understanding the difference between steering and providing meaningful advice to clients is essential for navigating the future of real estate, writes mega team leader Carl Medford
by Carl Medford May 20
Share your expertise: Take the Inman Intel Index survey for May
Opinion
The Inman Intel Index goes beyond sentiment and trends by tapping into the real estate industry's most engaged community. Add your voice to real estate's most ambitious monthly survey today
by Daniel Houston May 20
How commission changes could lead to transactional transparency
This journey is not without its challenges, broker Bob Mathew writes, but the rewards — enhanced transparency, consumer trust and a more competitive marketplace — are worth the effort
by Bob Mathew May 18
Empower homefront heroes with source of income freedom, fairness
This Memorial Day, Dr. Lee Davenport writes, in addition to words of gratitude and affirmation, help veterans access affordable housing choices that accept their hard-earned benefits
by Lee Davenport May 18
What are you supposed to tell your clients now? The Download
In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now?
by Christy Murdock May 17
Tools, questions, rates: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 17
7 reasons great real estate agents will always be needed
Now is the time to expand your skill set, broaden your knowledge and provide value at a higher level than you’ve ever provided, Jimmy Burgess writes, so that you won't just survive, you'll thrive
by Jimmy Burgess May 17
How to engage brokerage clients through SEO and content creation
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes
by David Marden May 16
Marketing listings through qualified buyer financing options
For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever's Luke Babich shares programs and options to know about
by Luke Babich May 16
Meet ChatGPT-4o: The updated AI business partner you need
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
by Bernice Ross May 16
Here's how you're preparing for upcoming industry changes: Pulse
Last week, we asked what steps you're taking to get ready for settlement approvals and impending rule changes
by Inman May 15
public speaking, marketing, audience, stage
Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas
by Rainy Hake Austin May 15
camera, livestream, video, video camera
Opinion
On the heels of the National Association of Realtors’ midyear meeting, broker-owner Teresa Boardman wonders why NAR doesn’t livestream (and engage) more members
by Teresa Boardman May 15
2024 will be the year of the automated agent
Stop worrying that AI will replace you, MoxiWorks' York Baur writes. Start learning to use technology to your advantage by automating low ROI tasks
by York Baur May 14
Avoid these top 5 rookie mistakes in real estate marketing
From neglecting digital platforms to disregarding personal branding, Side's Manny Solis writes, here are 5 critical rookie mistakes that often derail real estate marketing campaigns
by Manny Solis May 13