The customer is always right, but what if they've been misinformed?
Rachael Hite shares strategies for combatting client misinformation while maintaining close connections and positive communication
by Rachael Hite Dec 9
What real estate agents need to know about cognitive impairment
Senior real estate expert Nikki Buckelew writes that understanding cognitive impairment is about being a trusted guide during one of life's most challenging transitions
by Nikki Buckelew Dec 9
Direct mail isn't dead! 16 examples that are working now
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
by Jimmy Burgess Dec 8
Nailed it! 7 pricing strategies to help you avoid costly listing pitfalls
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
by Bernice Ross Dec 6
Aquisitions, appeals, approvals: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 6
Tap into the power of social media for authentic connections
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business
by Rick Guerrero Dec 6
Become a 'knowledge broker' as real estate turns the page
In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes
by Jon Grauman Dec 5
Why your lead sources are setting you up for failure
The thing that's killing your real estate business, coach Ricky Carruth writes, is the way you've been programmed to think about leads
by Ricky Carruth Dec 5
Have agents become their own worst enemies?
New commission rules offer brand new opportunities for working with buyers. California broker Cindi Hagley offers ways to embrace change and prosper
by Cindi Hagley Dec 5
About to expire? How to hit reset on stale listings (and salty sellers)
What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property
by Bernice Ross Dec 4
Inman's reader survey: Your chance to help shape real estate's future
As a thank-you, you'll be entered into a raffle for a chance to win 1 of 5 in-person tickets to Inman Connect New York or Inman Connect San Diego in 2025
by Inman Dec 3
Can you hear me now? 5 strategies for nailing listening appointments
The National Association of Realtors' commission settlement has been finalized, Carl Medford writes, so it's more important than ever to listen carefully to homesellers' concerns and questions
by Carl Medford Dec 3
How to safeguard your business reputation from misinformation
Security expert Robert Siciliano shares strategies to identify and protect yourself from misinformation, ensuring you're prepared to navigate today's intricate information ecosystem
by Robert Siciliano Dec 2
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
Final approval, DOJ warnings, pressing questions: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Nov 30
Coldwell Banker Realty CEO Kamini Lane: How big is your 'trust fund?'
Know, like and trust should be watchwords for real estate agents. Coldwell Banker's Kamini Lane offers insight into developing the trust that matters most to clients and colleagues
by Kamini Lane Nov 30