Real Estate Marketing Ideas & Strategies
The season finale of hit show, 'Bluey,' focused on the heart-wrenching decision to move to a new home. Now, Zillow is using the cartoon to help children feel excited about their real-life moves
Opinion
TikTok faces a looming US ban with new legislation signed into law, spotlighting the broader debates over social media and censorship
Opinion
Homes.com's $2B investment in 3D tech indicates the ground assault has started, as it looks to absorb terabytes of property meta-data upstream into its products and marketing campaigns
Event planning is about more than space and catering. Let Liane Dutton guide you through developing an effective call to action and measurable outcomes to ensure recruiting success
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
Opinion
Don't get defensive and burn bridges when you talk about recent settlements. Jimmy Burgess shares talking points to educate sellers and the public about the state of your business
The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals
Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service
Don't let your office, your team or your website be a barrier to someone with disabilities, Rachael Hite writes. Accessible design benefits everyone
The new advertising campaign highlights the struggles homebuyers face while trying to find the perfect home. The ads will run throughout the 2nd and 3rd quarters of the year
Photographer responsible for capturing some of the industry's most notable events and people is now part of LeadingRE's global partner list
Since April 10, brokerage websites across the country have been dark as BoomTown scrambles to resolve service disruptions. The outage has already impacted the bottom line, agents told Inman
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
If you want to build the listing side of your business post-NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
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