A 'hawk tuah' far: Why you need to leave this TikTok trend alone
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
by Rachael Hite Jun 28
5 powerful strategies to harness publicity and build your business
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
by Chris Pollinger Jun 27
'NAR swat team' strikes Arizona home in wild new marketing video
The Instagram video shows agents with 'NAR' along the back of swat team jackets bursting into a home before tackling, tasing and hogtying a Realtor who failed to remove an offer from the MLS
by Lillian Dickerson Jun 26
Mauricio Umansky on how to engage your online network 
Engaging with your network is not a one-and-done proposition, Mauricio Umansky writes. It's about consistent effort and effective communication
by Mauricio Umansky Jun 26
12 ways to build strong lender partnerships for happier clients
Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction
by Luke Babich Jun 26
9 easy social media content ideas to get you out of a summer slump
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
by Jonathan Pressman Jun 24
My neighbor's house won't sell. Virtual staging would help
On the market well past the median time frame, virtual staging could do a lot to help my neighbor's listing agent land a commission before the agreement ends
by Craig C. Rowe Jun 22
Redy launches cash-for-listing model in 5 markets
Homeowners use Redy’s interface to publish information about their home with the hope real estate agents will pay them in exchange for the listing business
by Craig C. Rowe Jun 18
My No. 1 secret for effective listing conversations without rote scripts
If scripts feel inauthentic and too 'salesy' for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today
by Darryl Davis Jun 17
Corcoran rolls out new AI software to help agents market listings
The new platform, Corcoran Copilot, is integrated with Corcoran's listing databases and will help agents with developing listing descriptions and hashtags to start
by Lillian Dickerson Jun 13
Tom Ferry: 'The NAR settlement is a once in a lifetime opportunity!'
Jimmy Burgess and Tom Ferry talk industry changes and offer a selection of scripts that are really working right now
by Jimmy Burgess Jun 13
Local Logic helps power Lundy's Finding Homes voice search
'By enabling voice-driven access to enriched location data, we are setting new standards for convenience and information accessibility in the real estate market' — Lundy CEO
by Craig C. Rowe Jun 12
This new website is geared toward building wealth for women
Inman contributor Bernice Ross' new ‘Real Estate Wealth for Women’ site offers an abundance of resources and interviews with experts to help women make smarter financial decisions
by Christy Murdock Jun 11
How to safeguard your mind from social media stress
Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause
by Jessi Healey Jun 8
RealScout becomes LeadingRE's newest preferred vendor
California-based proptech company RealScout is the 60th company to join Leading Real Estate Companies of the World's preferred vendors program
by Marian McPherson Jun 5
Exactly where to focus your business to succeed this summer
Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
by Bernice Ross Jun 3