Real Estate Marketing Ideas & Strategies
'Owning Manhattan,' focused on Ryan Serhant’s eponymous NYC brokerage, premiered on Netflix Friday. Get to know the big personalities who make up the cast
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
The Instagram video shows agents with 'NAR' along the back of swat team jackets bursting into a home before tackling, tasing and hogtying a Realtor who failed to remove an offer from the MLS
Engaging with your network is not a one-and-done proposition, Mauricio Umansky writes. It's about consistent effort and effective communication
Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
On the market well past the median time frame, virtual staging could do a lot to help my neighbor's listing agent land a commission before the agreement ends
Homeowners use Redy’s interface to publish information about their home with the hope real estate agents will pay them in exchange for the listing business
If scripts feel inauthentic and too 'salesy' for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today
The new platform, Corcoran Copilot, is integrated with Corcoran's listing databases and will help agents with developing listing descriptions and hashtags to start
Jimmy Burgess and Tom Ferry talk industry changes and offer a selection of scripts that are really working right now
'By enabling voice-driven access to enriched location data, we are setting new standards for convenience and information accessibility in the real estate market' — Lundy CEO
Inman contributor Bernice Ross' new ‘Real Estate Wealth for Women’ site offers an abundance of resources and interviews with experts to help women make smarter financial decisions
Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause
California-based proptech company RealScout is the 60th company to join Leading Real Estate Companies of the World's preferred vendors program
Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
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