5 certifications and designations tailor-made for the 2023 market
Earning a designation or certification in the real estate industry helps distinguish you from other professionals, demonstrating your specialized knowledge and expertise to both peers and clients
12 ways to kickstart your 2023
Instead of thinking of a slower market as a problem, think of it as an opportunity. Take the time to really think and strategize about your business, and then get to work
by Julie Busby Dec 16
Zillow's new take on listing photos: The Real Word
Opinion
This week, hosts Byron Lazine and Nicole White are talking about Zillow's acquisition of VRX Media, the hottest housing markets for 2023, and topics from Left, Middle, Right
by Byron Lazine Dec 15
7 things your competition hopes you won’t do
If you slack off on certain facets of your business, your competition will benefit — and they know it. Here's how to avoid losing business
by Jimmy Burgess Dec 15
Help homeowners lower home maintenance costs in 2023 with this 12-month marketing campaign
Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video
by Bernice Ross Dec 14
I want to put some of the reality back into realty
Opinion
Do you ever wish HGTV showed the reality of real estate? Most of us are selling regular homes to the average American, and the reality is not always picture perfect
by Teresa Boardman Dec 13
Build connections, nurture your network — and do more business
If we want to increase our production, we need more friends. The more friends you have, the more homes you'll sell
Motto Mortgage partners with SOCi for online reputation management
The growing marketing platform counts multilocation brands, such as Ace Hardware, Ford Motor Company and Smashburger as clients
by Matt Carter Dec 7
7 referral business building tips from Million Dollar Listers
Former 'Million Dollar Listing LA' stars share their secrets for building a thriving referral network and bountiful business
by James Harris AND David Parnes Dec 7
5 tips for sending the perfect holiday cards on a budget
There's plenty of time to get holiday cards sent out, even if your marketing budget is almost spent. Here's how to send cards without breaking the bank
by Christy Murdock Dec 5
Social media marketing isn’t going to be the same without social media
Opinion
Social media platforms are evolving and so are your Friends' browsing habits. As followers start to scroll instead of social, you may find yourself in new digital territory
by Teresa Boardman Dec 2
How to give 5-star service to your military and veteran clients
Working with veterans may be different than working with other clients. But, ultimately, our job as real estate professionals is to understand our clients and how best to serve them
by Kristy Kowalski Dec 2
6 DIY home staging tips every real estate agent should know
Want to make sure your latest listing looks its best? Darryl Davis offers simple staging strategies to enhance every inch of that space
by Darryl Davis Dec 1
Agent Marketing: Refine and elevate your 2023 marketing strategy at Inman Connect New York
Give your real estate business an immunity boost with marketing advice and strategies from top digital creators at Inman Connect New York Jan. 24-26, 2023
by Laura Monroe Dec 1
Adopt these 7 daily habits to grow your real estate business
Success really can be achieved by consistently practicing these 7 daily activities, Jimmy Burgess writes. If you work this plan, you will see results in your production
by Jimmy Burgess Dec 1
71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30