Real Estate Marketing Ideas & Strategies
Whether it’s a brand-new listing or last year’s listing that’s still languishing on the market, these updates will make it look like new
Showing gratitude isn't something to do just at the holidays. Make it part of every day to grow and nurture your network
Uncertainty is putting pressure on real estate agents' databases. Hot leads have simmered, and suddenly business is harder to come by. That's why referrals are more valuable than ever
By staying up-to-date on these trends and adapting their social media strategies accordingly, real estate professionals can position themselves for success in 2023 and beyond
With its inaugural Power Players list, Inman recognized more than 120 industry leaders for their influence and ingenuity as it kicks off a year of expanded awards
When your clients are seeing doom-and-gloom headlines, it's important to be able to crunch the numbers and give them the facts
Millennials are a powerful force in the real estate industry, but they're not your grandparents’ generation. They won't be swayed by the same types of sales tactics
It's the middle of winter, and your team is wrestling with new habits and resolutions. Show them appreciation with tools that will help them capture business, not just words of encouragement
As a real estate agent, your relationships are everything. Put your best foot forward this year as you forge new connections and boost your business in the process
Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process
Opinion
Smart home products are great, but how do you decide what stays and what goes when you're selling a home with these upgrades?
Being a leader, regardless of the size of your team, is going to require you to create a memorable social media footprint
When done right, staging evokes a stronger emotional tie for buyers, which translates to a greater commitment to the home
Lead generation is the lifeblood of a successful real estate business. What are you going to do in 2023 to take your business to the next level?
Opinion
There is a great deal of data out there, but understanding how to provide context and meaning can help you set yourself apart
Agents who write their own listing descriptions no longer need to fear, because a fast-growing technology is here to cure your creative needs
In part two of this two-part series, Bernice Ross interviews mega-producers who focus on, and find success from, giving back to their communities in a big way
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