Master the art of cold calling with these 8 can't-miss strategies
Cold calling can be an intimidating prospect for many real estate agents, but it doesn’t have to be. Turn cold calls into warm leads and drive more sales for your business
by Darryl Davis Jan 31
10 color and design trends to sprout spring inspiration
Opinion
Don’t be afraid to be bold and daring with your design. As we venture into better, brighter times many will want their home to be a direct reflection of that
by Antoinette Fargo Jan 30
How to create great marketing content in seconds with ChatGPT
Although AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do
by Bernice Ross Jan 30
How to answer the top 4 questions buyers are asking right now
Your clients will always surprise you with questions that you may not know the answer to, but it is our duty to be educated, knowledgeable, and a source of information and value to our clients
by Amie Quirarte Jan 28
The No. 1 opportunity this expert sees for listings in 2023
This is the market where opportunity abounds for the diligent, professional agent. Homeowners who have been unable to sell their homes need your expertise
by Jimmy Burgess Jan 27
Real estate coach John Cheplak on reaching clients: 'Go deep, not wide'
Cheplak spouted client case studies, citing reductions in Zillow ad spends in lieu of custom, individual emails, telling agents to get back to basics at Inman Connect New York on Thursday
by Craig C. Rowe Jan 26
Breaking into the luxury market and strategies to stand out
Watch this week's newest classes now. Join Inman Access to unlock all the knowledge right at your fingertips
by Inman Jan 26
Want to crush it in real estate in 2023? Get ready to be the educator
Real estate agents should prepare to point consumers toward information that will help them navigate a return to a normal, slower market, Anthony Lammachia said at ICNY on Wednesday
by Taylor Anderson Jan 25
3 steps to getting comfortable on camera — and winning clients
Social media coach Chelsea Peitz shared a 3-step plan for agents looking to find their voices in a video format at Inman Connect New York on Wednesday
by Daniel Houston Jan 25
Authentic marketing helped launch the careers of these 3 agents
Matt Lionetti and Tyler Whitman, of The Agency, and Sarah Desamours, of Douglas Elliman, shared their strategies for authenticity on social media with attendees at ICNY on Wednesday
by Lillian Dickerson Jan 25
Fine-tune your strategies to attract new business in a new market
James Becker, Nancy Almodovar and Richard Grossman spoke at Inman Connect New York on Tuesday about strategies they've employed recently to generate new business
by Ben Verde Jan 24
What is the Word of the Year for Instagram in 2023?
In 2023, if you put an emphasis on the art of human connection and tap into your ideal clients, you have a chance to see the success you're after using the platform
23 binge-worthy real estate YouTube channels
From inspiration to education, you can find all the fuel your brain needs from these YouTube channels
by Jessi Healey Jan 23
Circa 1990: Exploring kitchens and baths from 'the age of beige'
Houses of this period are hitting the market all across the country. Many require updates and renovation to meet the needs of today's buyers
by Gerard Splendore Jan 21
Move over YouTube, Insta and TikTok — The hot new video platform for 2023 is Foiye
If you’re ready to build your brand on a site exclusively devoted to real estate professionals and enthusiasts, Foiye is the place to be in 2023
by Bernice Ross Jan 19
How to help your agents break into the investor niche
Look to investment and second home properties as a way for your agents to maintain income and grow their businesses – especially in a changing market
by Amy Corr AND Kevin Van Eck Jan 19