How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
Zillow's Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
These are the metrics you should watch and the ones you can forget
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
Here are 23 strategies to market both the property and yourself, helping you turn your current listing into a springboard for future deals