Coach Melanie Klein looks at the way this California brokerage conducts its team meetings and the differentiators you can add to your own agenda
Better Homes and Gardens Real Estate has unveiled a new tagline, 'Nobody Knows Homes Better,' in its latest consumer-facing ad campaign
This refreshed brand identity includes a modernized look, comprehensive digital marketing platform and an expanded photography package for agents
Twin Cities broker-owner Kris Lindahl made headlines with a collaboration for Call of Duty's latest game. Here's how solid branding — and intellectual property protections — made the deal happen
Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game
Whether you’re considering switching brokerages or joining a team, it’s as much an interview for them as it is for you, writes Troy Palmquist
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes
Jason Peteler of Revel Real Estate and Matthew Yim of Coldwell Banker only knew at first that an EV company had rented their listing for a few days as a filming location, with the details a mystery
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
Heidi Harris with the Home Sweet Heidi Team shares the 5 core strategies she uses to consistently grow her business with Real's Jimmy Burgess
By adopting AI thoughtfully and strategically, Verl Workman writes, companies can enhance efficiency, productivity and innovation
In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients
The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now