Want to take your client relationships to the next level and have some fun while doing it? Think client appreciation parties — with a twist
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
Zillow's Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
These are the metrics you should watch and the ones you can forget