One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
Real estate innovation: A glimpse into the future of proptech
Tune in to Inman Access and join Dominic Chan as he discusses the future of proptech, along with TikTok mastermind Glennda Baker, as she shares her video marketing success story
by Claire Buzzanca Apr 20
Marketing guru's run for POTUS puts speakers in awkward position
NAR's Lawrence Yun among prominent figures scheduled to speak at virtual event where Momentifi CEO and U.S. presidential candidate Gibran Nicholas will hawk his book
by Matt Carter Apr 17
20 property photo crimes you should never commit
Forget bells and whistles. Get back to basics with one of your listing's most important marketing tools — great photography
by Teresa Boardman Apr 15
Seizing market opportunities: Advice straight from the experts
Watch this week's Inman Access classes as Beau Blankenship and Jimmy Burgess share their sentiments on what is to come this spring, and what that will look like for agents and team leaders
by Claire Buzzanca Apr 13
7 tech tools I regret not using sooner
If you’re serious about growing your business, the tools and technology mentioned here offer a great way to scale faster
by Jimmy Burgess Apr 13
Reel in clients: Catch attention on Instagram with video content
Join Inman Access and watch as social media strategist Katie Lance explains how to freshen up your feed, increase engagement, and reach a wider audience using Instagram's Reels feature
by Claire Buzzanca Apr 11
3 ways NAR's latest staging data can help sell your listing
Although home staging can be a valuable tool in your marketing arsenal, it can’t do everything. Here’s the latest from NAR’s 2023 staging survey
by Christy Murdock Apr 11
The ultimate listing launch plan
Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks
by Christy Murdock Apr 11
The ultimate guide to Instagram bios: Winning first impressions
Social media strategist Katie Lance sheds light on the power of Instagram for real estate agents and how to curate the perfect bio to showcase your business and let your profile shine
by Claire Buzzanca Apr 10
This pro gave AI 10 headshots. Check out the realistic results
Opinion
Trainer Rachael Hite used the ultimate cheat to update her headshots — AI. 10 pics and a few days yielded 100 results. Here's what she learned and how it could save you money
by Rachael Hite Apr 8
Twitter's open source code is the final nail in the (marketing) coffin
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
by Jessi Healey Apr 7
How this pro used YouTube to grow his luxury real estate career
Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube
by Brandon Doyle Apr 7
Put your best post forward: Intentional Instagram video series
Dive into this 3-parter on how to boost your Instagram presence with Katie Lance and gain takeaways to help expand your social media reach and build your brand online
by Claire Buzzanca Apr 6
When pigs fly: A $5M California home gets rare approval from Zillow Gone Wild
Real estate agent Sarah Rogers' latest listing received a rare seal of approval from Zillow Gone Wild, a social media page famous for highlighting the industry's wackiest listings
by Marian McPherson Apr 4