Real Estate Marketing Ideas & Strategies
Darren Kriz's journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning
Tune in to Inman Access to watch an expert-led class to discover the secrets to building trust, credibility and differentiation to find success in a challenging and saturated marketplace
You've seen him on Netflix's 'BBH,' but what did you really learn? In this Real Tea interview, we'll go deeper on everything from romances, team movements, nepo-babies, Scandoval and more
Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you'll see results
Watch the latest Inman Access classes to better understand how to build a strong, authentic brand, and learn the key tactics real estate professionals can implement to leverage free press
Down payment assistance programs can help more people make their dreams of homeownership come true, including up to 1/3 of all borrowers who fail to qualify without DPA
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
We've pooled together the top advice from our expert contributors to help answer some of the questions real estate agents ask most about Instagram
What drives clients to leave reviews and testimonials — and how can you encourage them to do so for your real estate business?
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
How to handle annoying and fake comments on social media so you’ll always look gracious while keeping your cool
Find out how to instantly fix the biggest mistake that agents are making right now on Instagram
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
Opinion
How unsafe is too unsafe? Is it time to forget about door-knocking, or can real estate agents still make it work effectively?
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than 3 years
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Instead of chasing trends, make Instagram your forever platform by focusing on engagement and genuine connection
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