'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
Opinion
How unsafe is too unsafe? Is it time to forget about door-knocking, or can real estate agents still make it work effectively?
Watch TikTok mastermind Glennda Baker as she shares her video journey and how her passion to inspire, inform and impact agents has led to more than 1 million followers in less than 3 years
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
Instead of chasing trends, make Instagram your forever platform by focusing on engagement and genuine connection
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
Once you've decided on the type of Instagram account you need, this video will help you make the switch from one to another
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International's Ultra Luxury division took notice. Now he's sharing his tips to land a promotion with Inman readers
Whether you have design skills or work with a trusted colleague, decor and renovation services are an exceptionally effective value-added service
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
Tune in to Inman Access and join Dominic Chan as he discusses the future of proptech, along with TikTok mastermind Glennda Baker, as she shares her video marketing success story
NAR's Lawrence Yun among prominent figures scheduled to speak at virtual event where Momentifi CEO and U.S. presidential candidate Gibran Nicholas will hawk his book
Forget bells and whistles. Get back to basics with one of your listing's most important marketing tools — great photography
Watch this week's Inman Access classes as Beau Blankenship and Jimmy Burgess share their sentiments on what is to come this spring, and what that will look like for agents and team leaders
If you’re serious about growing your business, the tools and technology mentioned here offer a great way to scale faster