We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
Opinion
For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market
A well-designed email with meaningful content helps to build your brand while you generate and nurture leads
Increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads
Opinion
OpenAI has unveiled its official iOS application for ChatGPT, the company's AI chatbot, allowing you to create content while you're out and about
Opinion
There's always a way that agents can position themselves for changing market conditions, and brokers can facilitate that process
Opinion
Digital marketing specialist Joshua Jarvis offers his feedback on Realtor.com's new AI tool. While he applauds the attempt, he says it's a swing and a miss
Learn the secrets to real estate success from the No. 1 RE/MAX agent worldwide, Jordan Cohen. He offers actionable advice that you can put to work immediately to raise your level of service
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
Opinion
While the conversation around door-knocking is compelling, it's not a prerequisite for success in the real estate business
Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
In order to drive growth and profitability, it's important to keep your eye on the bottom line, and these numbers will help you do just that