Take care of your money and it’ll take care of you: The Download
Each week on The Download, take a deeper look at the top-read stories of the week so you can meet Monday head-on. This week: NAR's membership fee hike and balancing your budget
by Christy Murdock May 12
You probably suck at helping 26% of your clients. Here's how to fix it
Opinion
Potentially one in four of your customers face some mental or physical barrier when navigating life. Rachael Hite asks, if someone with a disability wanted to attend your next open house, would they be able to tour the property?
by Rachael Hite May 12
The agent's guide to testimonials and reviews
Word of mouth (the digital kind) comes from online reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones
by Christy Murdock May 12
Make people matter: 4 ways to positively impact agent retention
In the second part of his two-part series, Chase Williams looks at the actionable steps you can take to make an impact on your retention
by Chase Williams May 11
The art of balancing marketing spend when times are tough
The key to successful marketing lies in striking the right balance between cutting costs and investing in growth
by Chris Pollinger May 11
Find out how this LA agent pulls 80% of his clients from YouTube
Darren Kriz's journey from amateur YouTuber to real estate superstar demonstrates the power of persistence, consistency and a passion for learning
by Brandon Doyle May 11
10 killer call-to-action strategies for real estate agents
A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes
by Darryl Davis May 11
Big Purple Dot launches recruiting tool for mortgage lenders
BPD Recruit taps CoreLogic data to let lenders see who their competitors' most productive loan officers are, then automates the process of luring them away
by Matt Carter May 9
What should (and shouldn't) be in my Instagram bio?
Find out the must-haves for your Insta bio
by Sue Benson May 8
How authentic branding can supercharge your business
Tune in to Inman Access to watch an expert-led class to discover the secrets to building trust, credibility and differentiation to find success in a challenging and saturated marketplace
by Claire Buzzanca May 8
7 surprising facts about Buying Beverly Hills’ Ben Belack
You've seen him on Netflix's 'BBH,' but what did you really learn? In this Real Tea interview, we'll go deeper on everything from romances, team movements, nepo-babies, Scandoval and more
by Dani Vanderboegh May 5
Stand out: 6 personal branding tips for brand new real estate agents
Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you'll see results
by Christy Murdock May 5
Brand fluidity and free press: A winning combination for success
Watch the latest Inman Access classes to better understand how to build a strong, authentic brand, and learn the key tactics real estate professionals can implement to leverage free press
by Claire Buzzanca May 4
How to beat your buyer's biggest obstacle to purchasing a home
Down payment assistance programs can help more people make their dreams of homeownership come true, including up to 1/3 of all borrowers who fail to qualify without DPA
by Bernice Ross May 3
Real-world ways this tech-forward firm is using ChatGPT
Stop focusing on repetitive tasks and start focusing on the kind of client service that moves the needle and grows your business
by Eric Bramlett May 3
Have an Instagram question? We've got you covered
We've pooled together the top advice from our expert contributors to help answer some of the questions real estate agents ask most about Instagram
by Dani Vanderboegh Apr 30