Increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads
Opinion
OpenAI has unveiled its official iOS application for ChatGPT, the company's AI chatbot, allowing you to create content while you're out and about
Opinion
There's always a way that agents can position themselves for changing market conditions, and brokers can facilitate that process
Opinion
Digital marketing specialist Joshua Jarvis offers his feedback on Realtor.com's new AI tool. While he applauds the attempt, he says it's a swing and a miss
Learn the secrets to real estate success from the No. 1 RE/MAX agent worldwide, Jordan Cohen. He offers actionable advice that you can put to work immediately to raise your level of service
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
Opinion
While the conversation around door-knocking is compelling, it's not a prerequisite for success in the real estate business
Whether you're reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential
In order to drive growth and profitability, it's important to keep your eye on the bottom line, and these numbers will help you do just that
Video is the most impactful place for you to spend your marketing dollars, so here's how to ensure you're doing it right
Opinion
Implementing robust content marketing solutions allows agents to prove their value while evaluating and planning new outreach strategies
It’s better to start building your brand late rather than never; the key is to start as soon as possible
In today’s highly competitive real estate market, first-time homebuyers need more information and assistance than ever
Opinion
Although new agents worry about contracts and contingencies, their real focus needs to be on lead gen for that all-important first listing
Inman Connect is the perfect place and time to brainstorm new ideas, and a creative sprint can help you execute
Door knocking can feel invasive, and some agents might even find it a little intimidating. Here are some great alternatives