Opinion
Some agents call for caution, while others call to end the practice amidst rising concerns over gun violence
You need more than pretty pictures in your social media feed. Make sure you are educating potential clients with your content as well
Great agents do daily what good agents do occasionally. Let Jimmy Burgess walk you through these 21 best marketing practices to grow your business
Thoughtfully embracing and leveraging media coverage can be a highly impactful way to amplify your brand, expand your business and gain new clients
Harnessing the power of AI in your marketing plan means you're arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with more clarity, precision, and insight.
Everything’s coming up roses in the design world, with many interior tastemakers leaning into corals, reds and berries to reflect their emphasis on bold colors inspired by nature
Where are the 3 best places to create connection for opportunity on Instagram?
While cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape
Merch isn’t just for rock bands and YouTubers. Here’s how to create an on-demand product line to promote your real estate business
Instagram isn't just for 21-year-old would-be models. Sue 'Pinky' Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
Opinion
As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful
If you want more leverage and more at-bats with leads, follow these tips from Livian’s Erin McCormick for hitting the ground running as the newbie on the team
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
Opinion
For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement