Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise
While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make
If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients' expectations and communicating with them about the review process
Tune in to Inman Access, and learn how to transform long-form content into 18-20 bite-sized, high-impact pieces for your social media channels
Sponsoring a local sports team is about more than name recognition and mindshare, CEO Steve Kloetsch writes. It can provide tangible benefits via lead gen, recruitment and retention
Metaphors and analogies help you communicate with clarity, confidence and compassion, coach Darryl Davis writes, turning conversations into connections and objections into opportunities
You are the CEO of your own business, broker Zak Shellhammer writes. Prepare yourself with a business plan, clear goals and a positive and productive mindset
Opinion
Secret profits, deceitful acts or undisclosed compensation by Realtors could lead to action from multiple enforcement bodies, including NAR, MLSs and state regulators, Summer Goralik writes
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Focusing on listings is the best way to flourish in the new year. Jimmy Burgess offers strategies to make it achievable
With these AI-driven strategies at your fingertips, coach Darryl Davis writes, the path to becoming a more successful and efficient real estate agent is clearer than ever
The latest iteration introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time
The ad shows family and friend gatherings through different eras, from 'culinary pioneers' of the 18th century to a stereotypical 1950s nuclear family
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results
The brokerage's efforts to build a powerful exclusive catalog of listings unifies many of its recent efforts — including now the debut of a multiphase marketing strategy