35 questions your next broker hopes you don’t ask
Whether you’re considering switching brokerages or joining a team, it’s as much an interview for them as it is for you, writes Troy Palmquist
by Troy Palmquist Oct 24
Treat yourself to leads using these Halloween Instagram tricks
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
by Bernice Ross Oct 23
9 ways agents should be using AI to drive real estate sales
Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes
by Luke Babich Oct 22
Tesla rented their listing — then used it to debut its humanoid robot
Jason Peteler of Revel Real Estate and Matthew Yim of Coldwell Banker only knew at first that an EV company had rented their listing for a few days as a filming location, with the details a mystery
by Lillian Dickerson Oct 21
How to win the listing in today's highly competitive market
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
by Bernice Ross Oct 18
No need to pay for leads with these grow-your-business strategies
Heidi Harris with the Home Sweet Heidi Team shares the 5 core strategies she uses to consistently grow her business with Real's Jimmy Burgess
by Jimmy Burgess Oct 18
How to unlock the power of AI as you build your real estate team
By adopting AI thoughtfully and strategically, Verl Workman writes, companies can enhance efficiency, productivity and innovation
by Verl Workman Oct 15
Monster mash your marketing with a Halloween-themed open house
In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis
by Darryl Davis Oct 15
How every agent can max the impact of social media
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
by Bernice Ross Oct 15
24 questions new agents should ask about open houses
Putting on an effective open house, Jonathan Pressman writes, means being the informed agent and the best source of information for current and future clients
by Jonathan Pressman Oct 15
6-step listing launch plan that's just right for today's market
The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now
by Jimmy Burgess Oct 13
10 Halloween marketing ideas to stir up some magic at your listings
Looking to get more eyes (of newt!) on your listings, bewitch the neighborhood and cast a spell on the right buyer? Try these spooktacular Halloween listing marketing ideas from Darryl Davis
by Darryl Davis Oct 12
Podcasts, social media, more: 4 ways to add leverage with content
Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues
by Rick Guerrero Oct 11
RealReports, Pearl Certification agree to energy data integration
Customers of RealReports can now access in-home energy insights from Pearl Certification, a provider of property energy analytics
by Craig C. Rowe Oct 10
Super App stronger, Zillow acquires Virtual Staging AI
Another online space editor means the portal leader continues to focus on helping agents better serve sellers and buyers better grasp the potential of a prospective home
by Craig C. Rowe Oct 9
Will agents actually call you back?
Opinion
What happens if the listing agent won’t return your phone calls? Compliance expert Summer Goralik has the answers you need. Don't let another agent’s unresponsiveness stand in your way
by Summer Goralik Oct 8