It's not just how your marketing looks, it's how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme
Content creation requires a plan for refining and distributing it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his content strategy
After years of mutual admiration and some friendly competition, 2 of the biggest real estate humor brands have decided to join forces at BAM
Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal discuss how to use ChatGPT to the fullest
The real estate market is always changing, so it's up to you to stay smart, educated and informed so that you can help your clients, author and coach Darryl Davis writes
The current market makes it tough to know how to create and communicate effective messaging, so we asked about your plans for fall
While you probably don't want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, when communicating with clients and leads
This week, Sue 'Pinky' Benson shares tips for creating a fun and engaging photo effect
The year-long program includes 1-on-1 consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results
Opinion
As a new agent, it can be hard to separate fact from fiction. Find out what's no longer true so that you can chart a sure course for your career
What if you could fast-forward to an overall sense of your client's priorities and preferences? According to Brooklyn-based interior designer Kerry Barile, astrology allows you to do just that
Get more engagement and create conversations with this autumnal social media marketing plan that's ideal for the season
The real estate media company will aim for coverage that bridges the gap between hard, industry-focused outlets and the swath of popular reality TV programs that have hit the industry recently
Data-backed marketing assets and tactics are designed to help brokerages gain credibility with a thinning crowd of buyers and sellers
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
Tune in to this Inman Access episode and gain insider tips from Philip Hordijk on the importance of how to identify, cultivate and market to your own unique niche audience to build business