Real Estate Marketing Ideas & Strategies
How can you level up your marketing with high-value offerings? Here’s Keller Williams VP and bestselling author Jay Papasan’s list of value adds that your sphere won’t soon forget
Whether you're saving for something big or trying to figure out how to stay in real estate until the market turns, Erin McCormick Torres offers tips to help you develop new streams of income
Simply Vegas got into the Halloween spirit with their latest recruitment video, a take on the popular 'Saw' horror movie franchise
Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current
Although you need to be careful with ChatGPT, it can be a great resource for idea generation. We asked how to handle commission questions and got some surprisingly solid suggestions
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
Watch this week's class with Talia McKinney from SERHANT. on the importance of persistence in the real estate industry, how it can improve your business and create lasting relationships
Opinion
If the 80-20 principle is correct, it’s critical to make sure that you’re focused on what matters and delegate the rest. But agents have taken this too far, writes broker Nick Schlekeway
This year's event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses
Get past the front door AND the trash can by giving homeowners the info they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champ
Whether you're hosting or sponsoring, trunk-or-treat events are a great way to give back to your community while promoting your business this Halloween, writes coach Darryl Davis
Social media and YouTube are marketing machines that can transform your business in ways you can’t imagine. It's time to build your presence in a way that attracts more of your ideal clients
A fear of public speaking is common, yet it's often perceived as a weakness. NYC agent Nikki Beauchamp teaches you how to turn that anxiety into fuel for your next presentation
Have you started your real estate business plan for 2024? What are you missing? Connect, learn and thrive at the Inman Connect virtual 2-day conference, Nov. 1-2
Today's market can present an intimidating challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies to educate and reassure them so they can get their needs met
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