5 reasons agents should embrace a back-to-school mentality
The real estate market is always changing, so it's up to you to stay smart, educated and informed so that you can help your clients, author and coach Darryl Davis writes
by Darryl Davis Sep 28
Here's how you're marketing your business this fall: Pulse
The current market makes it tough to know how to create and communicate effective messaging, so we asked about your plans for fall
by Inman Sep 27
Don't hang up (yet)! What you can learn from cringey spam calls
While you probably don't want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, when communicating with clients and leads
by Jonathan Pressman Sep 26
How do you create a boomerang photo effect on Instagram?
This week, Sue 'Pinky' Benson shares tips for creating a fun and engaging photo effect
by Sue Benson Sep 25
Happy Grasshopper launches new consulting program for agents
The year-long program includes 1-on-1 consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results
by Craig C. Rowe Sep 25
10 myths new real estate agents still believe (but shouldn't)
Opinion
As a new agent, it can be hard to separate fact from fiction. Find out what's no longer true so that you can chart a sure course for your career
by Darryl Davis Sep 23
Learn why this interior designer's inspiration is written in the stars
What if you could fast-forward to an overall sense of your client's priorities and preferences? According to Brooklyn-based interior designer Kerry Barile, astrology allows you to do just that
by Kerry Barile Sep 22
9 fall-friendly social media ideas to spice up your marketing
Get more engagement and create conversations with this autumnal social media marketing plan that's ideal for the season
by Darryl Davis Sep 22
Josh Flagg and partners form media company Estate Media
The real estate media company will aim for coverage that bridges the gap between hard, industry-focused outlets and the swath of popular reality TV programs that have hit the industry recently
by Lillian Dickerson Sep 22
Plunk to punch up marketing for Union Street Media, Realforce
Data-backed marketing assets and tactics are designed to help brokerages gain credibility with a thinning crowd of buyers and sellers
by Craig C. Rowe Sep 21
8 client appreciation event expenses that are totally worth it
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
by Darryl Davis Sep 21
Unleash your brand's potential: 5 tactics for online niche marketing
Tune in to this Inman Access episode and gain insider tips from Philip Hordijk on the importance of how to identify, cultivate and market to your own unique niche audience to build business
by Claire Buzzanca Sep 18
Which is better for Instagram posts: Just listed or just sold?
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
by Sue Benson Sep 15
Cordless Media inks new deal with web advertising behemoth
The marketing company is set to partner with The Trade Desk, a prominent, programmatic advertising platform that assists ad buyers with large-scale, data-driven campaigns
by Craig C. Rowe Sep 14
Your personal branding blueprint and fall housing market update
New Inman Access now streaming! Tune in to watch Chelsea Peitz deep dive into the importance of creating a relatable personal brand, along with an update on what to expect with the fall market
by Claire Buzzanca Sep 14
9 lessons most other agents are learning the hard way
While others are learning from their mistakes in today's market, you don't have to. Find out what you should be doing right now to boost your real estate business
by Jimmy Burgess Sep 14