17 ways to audit your online content as Sitzer | Burnett unfolds
Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current
by Christy Murdock Oct 24
As objection handlers come under fire, these 7 ChatGPT ideas hold up
Although you need to be careful with ChatGPT, it can be a great resource for idea generation. We asked how to handle commission questions and got some surprisingly solid suggestions
by Christy Murdock Oct 20
David Marine on AI, storytelling and being 'dunked' by Shaq at Gen Blue
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
by Lillian Dickerson Oct 19
Staying top of mind: The power of persistence and skillful follow up
Watch this week's class with Talia McKinney from SERHANT. on the importance of persistence in the real estate industry, how it can improve your business and create lasting relationships
by Claire Buzzanca Oct 19
10 tasks real estate agents delegate (but absolutely shouldn't)
Opinion
If the 80-20 principle is correct, it’s critical to make sure that you’re focused on what matters and delegate the rest. But agents have taken this too far, writes broker Nick Schlekeway
by Nick Schlekeway Oct 19
What to expect at Coldwell Banker's Gen Blue 2023 Atlanta
This year's event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses
by Lillian Dickerson Oct 16
Don’t door knock empty-handed. Take these value-adds along
Get past the front door AND the trash can by giving homeowners the info they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champ
by Janet Pozos AND Ernesto Vargas Oct 16
4 family-friendly ways trunk or treating connects your community
Whether you're hosting or sponsoring, trunk-or-treat events are a great way to give back to your community while promoting your business this Halloween, writes coach Darryl Davis
by Darryl Davis Oct 16
Why your online presence isn't growing (and what to do about it)
Social media and YouTube are marketing machines that can transform your business in ways you can’t imagine. It's time to build your presence in a way that attracts more of your ideal clients
by Jimmy Burgess Oct 15
How to transform your public speaking fear into a superpower
A fear of public speaking is common, yet it's often perceived as a weakness. NYC agent Nikki Beauchamp teaches you how to turn that anxiety into fuel for your next presentation
by Nikki Beauchamp Oct 13
Knowledge is power: 4 must-watch virtual sessions at Inman Connect
Have you started your real estate business plan for 2024? What are you missing? Connect, learn and thrive at the Inman Connect virtual 2-day conference, Nov. 1-2
by Laura Monroe Oct 12
5 tips for nurturing hesitant buyers who can't quite commit
Today's market can present an intimidating challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies to educate and reassure them so they can get their needs met
by Mauricio Umansky Oct 12
How to find (and harness) your distinct marketing voice
Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin
by Rainy Hake Austin Oct 12
7 ways to hook first-time buyers (before they're ready to buy)
Keller Williams Head of Inclusion and Belonging Julia Lashay Israel offers insights on providing education and information that converts would-be buyers into long-time clients
How to turn your Google Business Profile into a lead gen machine
If you want to get your name out there, a Google Business Profile is the way to go. Jimmy Burgess shares how to optimize your online presence with this underutilized marketing tool
by Jimmy Burgess Oct 8
5 real estate skills I learned doing comedy alongside Jerry Seinfeld
NYC Realtor and sometime-stand-up comedian Karen Stone offers insights from her experiences sharing the stage with Jim Gaffigan, George Wallace and Jerry Seinfeld
by Karen Stone Oct 6