What differentiates effective, successful agents from those who aren't seeing results? According to broker and new Inman contributor Joseph Santini, it's the willingness to lead-gen consistently
The Agency President Rainy Hake Austin outlines the factors that offer an early indication it's time to rethink and switch up your marketing strategy for the new year
Want to highlight yourself and your business without sounding self-centered? Sotheby's Nikki Beauchamp shares tips for effectively blending dual promotion with self promotion
This week, Sue 'Pinky' Benson explains how to perk up your short-form videos on Instagram with fun and engaging GIFs
Broker Julie Busby shares the how and why of her brand's partnership with the Greater Chicago Food Depository and the impact it has had on agents, clients and the community
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
If you’re frustrated by a lack of clients and a sluggish market, Jimmy Burgess suggests it’s time to get back to basics with these proven lead-gen strategies
As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive
The marketing executive spent 8 years at Vogue before transitioning into real estate and was instrumental in the founding of Compass' luxury division
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
Opinion
Don't let fear keep LGBTQ+ and minority clients from realizing the benefits of homeownership. Zak Shellhammer offers ideas for becoming an advocate and adviser for all of your buyers
After a lead investor in a round of funding abruptly shifted interest, Addressable was unable to cover a bank loan and existing business commitments, leading to a sudden shutdown
Multifamily expert and brand-new Inman contributor Andy Larson offers insights and strategies for the all-important lease-up period
Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
Whether you want to move to a higher level of service or you’re thinking about a brokerage switch, eXp’s Troy Palmquist offers advice for putting that luxury polish on your brand
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business