Real Estate Marketing Ideas & Strategies
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
The program will provide members with a range of services, starting with Lion & Orb’s existing technology-backed tools designed to maximize public exposure and messaging
Albuquerque-based Abrazo Homes drew the ire of social media users for their floor plans named for historic women. Descriptions have now been edited to remove facts about the women's lives
As part of Brandon Doyle's Snapshot series he talks to HomesUSA founder and CEO Ben Caballero. Find out how this innovator is transforming the marketing of new construction
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
Real estate agents play a vital role in creating a fair and inclusive housing market, writes Julia Lashay Israel, helping to eliminate discrimination and promote equal opportunity for all
The company's first CMO will be responsible 'for creating a unified and compelling voice for all businesses' under the Rocket umbrella, including Rocket Mortgage and Rocket Homes
Rajeev Sajja and Jimmy Burgess offer a 4-step formula for making your ChatGPT input the best it can be, so you get the results you really want
Opinion
Transparency and communication are more important than ever before. Darryl Davis offers essential talking points for your next commission conversation with sellers
New Inman contributor Bobbie Wasserman offers insights for attracting and assisting single women buyers to maximize their ever-increasing purchase power
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
Las Vegas Realtor and new Inman contributor John Sullivan says lasting success in real estate comes less from transactions and more from connections that are nurtured for the long term
Ranked by highest readership, here are the top how-tos from Inman contributors this year
If you truly want to have your best year ever in 2024, writes Jimmy Burgess, develop your plan of action and execute on your plan. Here's his blueprint for the new year
Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business
Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup
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