PR firm Lion & Orb launches annual membership plan for agents
The program will provide members with a range of services, starting with Lion & Orb’s existing technology-backed tools designed to maximize public exposure and messaging
by Craig C. Rowe Jan 17
Shamed developer withdraws floor plans 'honoring' Tubman, Frank
Albuquerque-based Abrazo Homes drew the ire of social media users for their floor plans named for historic women. Descriptions have now been edited to remove facts about the women's lives
by Marian McPherson Jan 17
HomesUSA's Ben Caballero is changing how homes are marketed
As part of Brandon Doyle's Snapshot series he talks to HomesUSA founder and CEO Ben Caballero. Find out how this innovator is transforming the marketing of new construction
by Brandon Doyle Jan 17
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
5 things you can do now to generate leads all year
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
by Kate Hulbert Jan 11
The real estate agent's ultimate guide to fair housing
Real estate agents play a vital role in creating a fair and inclusive housing market, writes Julia Lashay Israel, helping to eliminate discrimination and promote equal opportunity for all
Airbnb vet Jonathan Mildenhall to unify Rocket's marketing efforts
The company's first CMO will be responsible 'for creating a unified and compelling voice for all businesses' under the Rocket umbrella, including Rocket Mortgage and Rocket Homes
by Matt Carter Jan 5
Prompt like a pro with ChatGPT, and you'll get unparalleled output
Rajeev Sajja and Jimmy Burgess offer a 4-step formula for making your ChatGPT input the best it can be, so you get the results you really want
by Jimmy Burgess Jan 5
7 perks of seller-paid commission to share with homeowners
Opinion
Transparency and communication are more important than ever before. Darryl Davis offers essential talking points for your next commission conversation with sellers
by Darryl Davis Jan 4
She owns it: How agents can engage the single woman buyer
New Inman contributor Bobbie Wasserman offers insights for attracting and assisting single women buyers to maximize their ever-increasing purchase power
by Bobbie Wasserman Jan 3
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
by Chris LeBarton Dec 29
Connections that last should be the foundation of your business
Las Vegas Realtor and new Inman contributor John Sullivan says lasting success in real estate comes less from transactions and more from connections that are nurtured for the long term
by John Sullivan Dec 26
The top 10 real estate advice articles of 2023
Ranked by highest readership, here are the top how-tos from Inman contributors this year
by Dani Vanderboegh Dec 26
If I wanted to make $342,987 in 2024, this is what I’d do
If you truly want to have your best year ever in 2024, writes Jimmy Burgess, develop your plan of action and execute on your plan. Here's his blueprint for the new year
by Jimmy Burgess Dec 22
23 marketing ideas that make the most of the holiday season
Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business
by Molly McKinley Dec 21
How top real estate creators (like you) are cracking the algorithm
Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup
by Alexa Rosario Dec 20