Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
In this week's Inman Access class, industry experts sit down to discuss personal branding, the importance of being authentic, and proven strategies to level up your marketing game
Nearly 70% of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics
The beauty of events is that your options are endless for creating an inspiring, authentic and meaningful way to connect, broker Pam Blair writes
With more data showing that sharp, professionally edited photos help homes sell faster, products like Listing Showcase+ are well positioned to gain traction in an inventory-starved market
If you know you should be creating video for marketing, but you're out of ideas, Jimmy Burgess offers plenty of strategies that are working now
AI-enabled deepfakes present a formidable challenge in combating financial fraud, cybersecurity expert Robert Siciliano writes, providing cybercriminals with unprecedented capabilities
If you're rethinking your buyer consultation and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients
CoStar Group founder and CEO Andy Florance called Zillow, Realtor.com and Redfin pushback against Homes.com traffic numbers 'bait and switch' business tactics
The tool capitalizes on a fast-moving trend in proptech — the automation of omni-channel prospect communication
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
In a recent appearance at Inman Connect New York, the Compass CEO discussed his company's ongoing industry dominance and came out in favor of Homes.com in the portal wars