You agreed: Relationship-building matters more than speed to lead
As the industry changes, building deep-down, long-lasting relationships matters more, according to Inman readers
by Inman Aug 28
I'm a listing agent. Do I need buyer agreement proof before showings?
Opinion
With confusion around the new commission rules, compliance expert Summer Goralik unpacks whether listing agents should verify signed buyer-broker agreements before showing a property
by Summer Goralik Aug 27
Balance franchise brand autonomy with consistency
Commit to your franchise's brand standards while keeping your individual identity to build a real estate business that resonates both locally and globally, The Agency's Tara Scholl-Gettles writes
Is speed to lead dead?
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
by Chris Drayer Aug 26
Be very demure, very mindful of viral social media micro-trends
Opinion
Trainer Rachael Hite breaks down the latest viral TikTok trend from influencer Jools LeBron and gives guidance on whether real estate agents should hop on the bandwagon
by Rachael Hite Aug 24
A 9-step 'listening' consultation to help you talk to sellers post-Aug. 17
Be prepared for a listing appointment at a moment’s notice, have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes
by Bernice Ross Aug 19
From Zero to $150K: This YouTube video strategy can deliver GCI wins
If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint
by Jimmy Burgess Aug 18
Be different. Be special. Be the expert your clients need now
Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it makes selling real estate a far more interesting and enjoyable career
by Nikki Buckelew Aug 16
Are we allowed to let clients know about concessions upfront?
Opinion
With all the commission confusion surrounding the new rule implementation, compliance expert Summer Goralik answers your burning questions
by Summer Goralik Aug 16
'Be a strategist, not a salesperson' to win with today's homesellers
4 leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can't resist
by Marian McPherson Aug 14
Is it possible to market a seller wanting to offer a concession?
Opinion
With all the commission confusion as we near the Aug. 17 implementation deadline, compliance expert Summer Goralik is here to answer your burning questions, starting with concessions
by Summer Goralik Aug 13
It’s still a listings game! 5 effective ways to generate listings now
Post-NAR settlement, it’s never been more critical to generate listings, Jimmy Burgess says. That’s why he sat down with Curaytor’s Jimmy Mackin to highlight these winning strategies
by Jimmy Burgess Aug 8
Zillow Gone Wild gets hit with $300K copyright infringement suit
Washington photographer said Zillow Gone Wild used her photo without permission in 2022. After attempts to negotiate payment of roughly $30K, she's now suing for a max judgment of $300K
by Marian McPherson Aug 5
Nick Mallory | Image by AJ Canaria Creative Services
Nick Mallory, brand director with Boneyard Beer and VP of Ackley Brands, told real estate pros at Inman Connect Las Vegas on Tuesday that the need to stand out isn't exclusive to beer brewers
by Richelle Hammiel Jul 31
Jackie Soto, Masheed Parsons, Gary Ashton and Delinda Crampton at Inman Connect in Las Vegas | Image by AJ Canaria Creative Services
Jackie Soto led a panel at Inman Connect Las Vegas on Tuesday titled 'Top Tips for Generating More Listings in a Crowded Market'
by Richelle Hammiel Jul 31
Engel & Völkers unveils Canva collaboration for agent marketing
E&V Create powered by Canva will be accessible to all Engel & Völkers Americas agents. The tool features thousands of Engel & Völkers templates, Inman has learned exclusively
by Lillian Dickerson Jul 31