Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas
From neglecting digital platforms to disregarding personal branding, Side's Manny Solis writes, here are 5 critical rookie mistakes that often derail real estate marketing campaigns
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the relationship through clear communication and exceptional results
Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve
Join Maris Messervey, founder of The Social Broker, on Inman Access as she reveals expert strategies for showcasing authentic value and growing your business on social media
Now more than ever, real estate needs innovators like you. Nominations for the 27th annual Inman Innovator Awards close May 17. Don't let the industry's next great idea fall through the cracks
The local intelligence company's latest tool automatically surfaces locations for homebuyers based on the homes they're already scrolled, offering an alternative to traditional search tactics
Inspired by the comments of dozens of members of the Inman community on a recent Facebook post, we wanted to find out what you think about the recently signed TikTok ban
No longer is finding the dream home the only consideration when looking for real estate. You must find a community fit for your buyers too, new Inman contributor Charles Banfield writes
Staying in touch with past clients and 'orphans' long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect
If you're having trouble conveying your value to clients, it may be because you don't believe in it yourself. Coach Darryl Davis provides the pep talk you need to take center stage as a client coach and advocate
Opinion
With preliminary approval of NAR's deal and a new settlement proposal from HomeServices of America, can we finally all get back to business?
Want to work smarter, not harder? Nurture your referral pipeline with these tips from coach Darryl Davis for a steady flow of new leads
The season finale of hit show, 'Bluey,' focused on the heart-wrenching decision to move to a new home. Now, Zillow is using the cartoon to help children feel excited about their real-life moves
The sale of the most popular digital twin creator should pump some much-needed adrenaline into the space, and the options are many
Change is coming, so it's time to make sure you're leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming