8 tips for virtually prepping a home for sale
Today, a lot of buyers are making decisions from afar, and sellers need to step up their game when it comes to prepping their homes for sale. How can agents help virtually?
by Cara Ameer May 10
Sight-unseen luxury sales are taking place — with walkaway clauses
'The challenge is that they can't see it right now and yet there are still some people pulling the trigger,' Engel & Völkers Lake Placid agent Colleen Holmes told Inman
Ed McMahon’s former Beverly Hills mansion lists for $6.8M
McMahon was once at risk of losing the house to foreclosure, which caught the attention of President Donald Trump
Michael Bloomberg pays $45M for Colorado estate
The deal closed six weeks after the billionaire businessman dropped out of the presidential race
As states reopen, some luxury agents are returning to open houses
'The threat of contracting it is still there but I do think that, in order to serve the client, I have the responsibility of coming up with a way to do this,' Atlanta Realtor Kim Wilkin said
What's next? C.A.R.'s VP addresses agent concerns
Agents are hungry to know what's going to happen to their businesses and the industry as a whole. Leslie Appleton-Young, the vice president of the California Association of Realtors, shares a real-world, data-driven snapshot into today's realities
by Bernice Ross May 6
After vowing to sell his 'physical possessions,' Elon Musk lists two homes
After tweeting that he plans to sell 'almost all physical possessions,' the tech entrepreneur listed two of his luxury homes on Zillow
A Louisiana home is 'too haunted' to sell so its owners are giving it away
The Lafayette home is being offered to anyone who can pay to have it relocated
New York mansion linked to shah of Iran slashed to a 5th of its original price
12,000-square-foot townhouse first hit the market in 2014 for $50M. It was cut to $28M in 2017, and now, it's been relisted for $11.45M — or a fifth of the original price
New listings can't keep up with demand: Redfin
The company published 5 charts Friday that showed the stark impact that COVID-19 has had on the housing market
by Patrick Kearns May 1
As the pandemic persists, demand for remote luxury living soars
An estate in a remote part of southeastern Florida has hit the market for $25M — but it's only the most recent socially distant home to draw attention from the upper class
Goodbye sports cars, hello restraint: Luxury marketing flips the script
'The over-the-top marketing, the partying and the champagne is not cool right now,' said Donna Olshan, a luxury Realtor and the founder of Olshan Realty in New York
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel Apr 30
How can you serve your clients now? Focus on safety, not sales
The ability to handle most things virtually is the perk of living in today's world. Here's how you can serve and connect with clients while protecting their safety amid COVID-19
by Aaron Stelle Apr 30
How to determine prices in a post-COVID-19 market
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients
by Bernice Ross Apr 29
Kylie Jenner buys Beverly Hills spec mansion for $37M
The property was spearheaded by developer Gala Asher and originally listed for $55M