From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
Real estate can be a highly rewarding business — provided you have certain behavior styles and personality traits. These questions are highly predictive of whether a newbie will do well in this industry
by Bernice Ross Oct 13
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
by Inman Oct 9
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
As the platform of choice for many real estate agents, Realtor.com offers a powerful online setting for sharing listings and professional information with buyers and sellers. Here's how
by Christy Murdock Sep 29
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Help new team members compete by creating a rhythm to their day, doubling down on their skills with sales training, leaving no team member behind and focusing on what drives them
by Adam Hergenrother Sep 24
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
by Christy Murdock Sep 21
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
by Brandon Doyle Sep 14
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
by Pat Hiban Aug 26
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
by Bernice Ross Aug 26
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
by Bernice Ross Aug 12
The new partnership will give NAR members access to ReferralExchanges' concierge-based lead vetting service
by Jim Dalrymple II Aug 4
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
by Brandon Doyle Aug 3