This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
New construction listings are a specialized area of the industry that can take an agent’s career to the next level. Here are a few tried-and-true practices to help you tap into this market
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
Opinion
With today's tight inventory and so many people wanting to buy homes, this often-overlooked group may be the answer to unlocking a slew of listings in 2021. Here's what you need to know
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
The company's relocation services, mortgage lending partnerships and loyalty programs across all brands will now be under the Realogy Leads Group
Door-knocking can be an impactful and memorable approach to establishing your name in new areas. So, if you're trying to cultivate your newly minted brand, here are a few tips to help you drum up new business
The company plans to continue to operate ShowingTime as an open platform for all real estate agents, not just those who partner with Zillow
You don't have to abandon your traditional real estate door-knocking values — you simply have to pivot them. Here's how you can put a modern-day twist on something you've been doing for years
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
Opinion
What does Zillow's IDX shift mean for you and your business? Here are the answers to all your lingering questions
